Germanwatch-Blog

If the 'common' people in India are supposed to be made aware of climate change and its impacts, they are supposed to hear it in their 'language' or precisely, their medium of understanding. And they will start to act with their own means. This message floats out as a clear conclusion in this article judging from my interaction with people from different walks of life. This article focuses not only on some key questions that highlight the challenges faced over climate change awareness raising but also some communications goals in accordance to different segments of people in India.

Germany currently faces a political challenge towards the transformation of its energy system, known as "Energiewende." Many people associate the "Energiewende" in Germany with the nuclear catastrophe in Fukushima 2011. However, the starting point for the German "Energiewende" is rooted in the increasing environmental awareness and the anti-nuclear movement of the 70s. In the 70s, the term "Energiewende" had already been coined and was used by nuclear opponents, who searched for alternative forms of energy supply...